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Moving retail IoT strategies from concept to reality to drive sales, engagement, efficiency and competitive advantage



Summit - 23rd May 2017: London





7:30am
Registration, Networking & Retail IoT Demos In The Exhibition Area


9:00am
Chair’s Welcome
Speakers TBC, Deloitte & IBM Watson IoT


9:10am
Opening Thought Leadership Keynote
Speakers TBC, Deloitte & IBM Watson IoT



9:40am
Keynote Panel Discussion & Interactive Q&A Session:
Answering Your Fundamental Retail IoT Questions

Panellists confirmed to date:
Otto van Harmelen, VP, Metro AG and Head of New Products & Services, Metro Group Business Innovation, Metro Group
Gracia Amico, CEO, PetsPyjamas
Robin Phillips, Former Director of Omnichannel, Boots UK and Former Director of eCommerce, Waitrose
Cathy McCabe, Founder, Retail Reimagined and Former CIO, Jaeger

The moderator will ask our panel some of the below questions and also ask the audience to offer their own questions:
  • How do you define IoT from a retailing perspective?
  • What is the business case for investing in IoT?
  • What are the key IoT opportunities and threats for the retail sector?
  • How is IoT impacting our stores and operations?
  • What do customers actually want from IoT and how can you educate them about it?
  • What investment and ROI can you expect from IoT?
  • How should you structure your businesses and business models to prepare for IoT?
  • How can you best experiment before going ahead?
  • What are the quick wins and what are the fads?
  • How can retailers best keep up when IoT is developing so quickly?


10:25am
Innovation Showcase Case Studies:
Bringing Retail IoT To Life

This innovation showcase features four retail IoT solution providers showcasing their solutions in quick, 10-minute, high-impact presentations.

An additional four innovations will be showcased in the afternoon session



11:10am
Networking Break & Retail IoT Demos In The Exhibition Area




Morning Interactive Roundtables Discussions:

Choose from 8 interactive roundtable discussions with fellow attendees on the most pressing IoT issues facing the retail industry.

Network at small tables of 10-15 people and participate in lively topical conversation providing an excellent opportunity to meet your industry peers in a dynamic knowledge sharing environment.

Track 1:

IoT, Technology & The Store
Track 2:

IoT, Marketing & The Customer
Track 3:

IoT, Operations & Supply Chain




11:40am

Roundtable 1:

Driving Sales And Customer Engagement Through Merging The Digital And Store Environments

Sean O'Neill, Product Director Global Online Shopping, Tesco Plc

  • What do customers expect from the bricks and mortar environment in an increasingly connected world?
  • How can you best use IoT to identify and understand your customers in store without invading their privacy?
  • Which IoT strategies can help maximize customer engagement in the digital domain within a bricks and mortar environment?
  • Which new IoT technologies will ensure your store strategy is focussed on increased sales and offer the best ROI?
  • How can you ensure your store advisors are more knowledgeable than your customers in a world of instant information?
  • What does a seamless omnichannel experience look like in store and how can we get there?
  • How can you use IoT to offer an improved payments experience in store?
  • Where has in-store tech failed to work for customers and what have we learned from it?
  • What will the role of the store be in the future as IoT develops?
Roundtable 2:

Achieving Deeper Customer Insight Through An Effective Data Strategy

James Morgan, Head of Information Strategy & Management, Sainsbury's

  • Where is the most valuable customer data being created within the retail IoT arena and how can you best correlate it?
  • Which legal, privacy and security implications should you be considering when dealing with customer data?
  • How can you achieve more immediacy around your customer data?
  • When do you know when you have too much data?
  • What analytics strategies will enable you to achieve actionable customer insight?
  • What algorithms considerations should you be looking at to leverage customer data?
  • What are the key data management pitfalls you need to watch out for?
Roundtable 3:

Improving Stock Accuracy and Visibility Through RFID

Richard Jenkins, Head of Loss Prevention & RFID, Marks and Spencer

  • How timely does stock visibility need to be in an omnichannel market?
  • Which RFID options offer the best ROI for stock accuracy, visibility and management?
  • How can RFID help retailers with loss prevention and vendor compliance?
  • How can you use RFID to improve availability of stock to the consumer?
  • How can retailers best capitalise on IoT- enabled stock management to drive more omnichannel sales?

Roundtable 4:

Increasing Turnover Opportunities Through A Non-Intrusive Beacon Strategy

Sophie Ross, Group Head of Multichannel, Hammerson plc

  • How can you get your customers to opt into beacon notifications?
  • Which beacon hardware and software will offer you the best ROI?
  • How can you ensure your beacon strategy drives customer engagement and turnover without appearing intrusive and pushy?
  • How should we approach content personalisation within a beacon messaging strategy?
  • What are the connectivity considerations of a successful beacon strategy?
  • Which new opportunities are there within the store environment to develop the beacon opportunity?
Roundtable 5:

How Will It Change And What Impact Will It Have On Sales, Differentiation And Customer Engagement?

Mark Cody, Mobile Consultant, Former Head of Mobile Products and Services, Camelot and Former Head of Digital Marketing Innovation, Tesco

  • How important will the bricks and mortar store be by 2019 compared with today in terms of customer journey?
  • What role will the smartphone play in the customer journeys of the next two years?
  • How much emphasis will be placed on smart home shopping as IoT develops?
  • How can you create a more seamless journey for the customer today and how will this change as IoT develops?
  • What role will social media play in the customer journey in the next two years?
  • Which elements of the customer journey offer you the best opportunities for customer engagement?
  • Will a more complex customer journey make customers harder or easier to sell to?
  • How achievable is the single customer view in a marketplace of infinitely more connections?
  • How can we best educate the customer about IoT in the next two years?
Roundtable 6:

Using IoT Robots To Drive Operations And Warehouse Automation Efficiencies

Adam Green, Principal Wireless Engineer, Ocado

  • Questions TBC


Roundtable 7:

Which IoT Technologies Will Actually Improve Your In-Store Experience And Deliver ROI?

Rebecca Ruddle, Head of Showrooms, Made.com

  • Which IoT technologies offer your customers the best experiences in the bricks and mortar environment?
  • Which in-store technologies are a fad and which ones will still be improving customer experience in three years?
  • How can you ensure you are not just investing in ‘shiny things’ for technology’s sake as opposed customer needs?
  • Which IoT technologies actually get in the way of customer experience?
  • How can we best make your in-store IoT technology more personalised?
  • How can you best include the customer’s mobile within your IoT technology decision- making for the store?
  • What are the key pitfalls to avoid with new technology implementation in- store?


Roundtable 8:

Integrating IoT Within Your Supply Chain Strategy To Lower Costs And Drive Efficiencies

Ben Farrell MBE, Head of Central Operations and Transport, John Lewis

  • Which new IoT technologies should retailers be implementing to maximise efficiencies and lower supply chain costs?
  • How is IoT being used in the warehouse environment to drive efficiencies?
  • How can IoT be used to optimize visibility throughout the supply chain?
  • How will vehicle and driver tagging through IoT improve supply chain efficiencies, speed and productivity further?
  • What are the key IoT pitfalls to avoid with supply chain management?
  • How can you measure the success of your IoT supply initiatives to show ROI?
  • How can manufacturers and retailers work together on IoT to improve their supply chains?


12:25pm
Panel Discussion & Interactive Q&A Session:
Assessing Which New IoT Opportunities And Threats The Home Environment Offers To Retailers Beyond Selling Smart Products


Dave Ward, Head of New Technology, Innovation and Connected Home, Dixons Carphone
Mark Cody, Mobile Consultant, Former Head of Mobile Products and Services, Camelot and Former Head of Digital Marketing Innovation, Tesco
Jo Cox, Commercial Director, Centrica Connected Home, Hive
Alexander Allen, Director of Strategy & Business Development, Maplin

The moderator will ask our panel some of the below questions and also ask the audience to offer their own questions:
  • How can retailers respond the one-touch replenishment opportunity?
  • How should retailers embrace the growth of voice-activated shopping in the home?
  • How important will home-based product scanning be to the future of shopping?
  • What new opportunities does the smart fridge offer non–electronics retailers?
  • What are the key threats for non-electronics retailers of the growing importance of the smart home?
  • How should the smart home be integrated into an omnichannel strategy?
  • How can we best enable our customers to embrace the smart-home benefits?
  • What will a retailer’s role be in the smart home by 2020?


13:10pm
Networking Lunch & Retail IoT Demos In The Exhibition Area


14:10pm
Afternoon Keynote Interview and Interactive Q&A
Session led by Speakers TBC, Deloitte & IBM Watson IoT


14:40pm
Afternoon Interactive Roundtables Discussions:

Choose from 6 interactive roundtable discussions with fellow attendees on the most pressing IoT issues facing the retail industry.

Network at small tables of 10-15 people and participate in lively topical conversation providing an excellent opportunity to meet your industry peers in a dynamic knowledge sharing environment.




Track 1:

IoT, Technology & The Store
Track 2:

IoT, Marketing & The Customer
Track 3:

IoT, Operations & Supply Chain




Roundtable 9:

Ensuring Your Security And Privacy Strategies Are Bolstered To Cater For A World Of Increased Connections
Professor John Haine, Chairman, IoT Security Foundation

  • What is the real impact of IoT on the security and privacy strategy of today’s retailer?
  • How can you develop your strategies to ensure your company and your customers remain secure and their privacy is maintained?
  • How can you communicate your new policies to both customers and staff and still maintain a high level of trust in an increasingly connected world?
  • Which new legal implications need to be incorporated into a retailer’s privacy policy?
  • How can retailers balance user-friendliness vs security when embracing IoT?
  • What payments implications should you be including in your strategy?
Roundtable 10:

Understanding How IoT Is Changing Customers’ Shopping Behaviour And How You Should Respond To Be More-Customer Centric

Ales Drabek, Chief Digital & Disruption Officer, Conrad Electronic

  • What are the key ways in which IoT is changing customers shopping behaviour?
  • How is a more connected and informed customer changing shopping behaviours and expectations?
  • How important will voice-activated shopping become in the next 12 months?
  • How much of an impact will one-click replenishment be to the retail industry?
  • What percentage of shopping will come via the smart home in the next 12 months?
  • How has the power of the customer changed over the last 12 months?
  • How should retailers respond to these new shopping behaviours within their marketing initiatives?
Roundtable 11:

Delighting Your Customer Through Using IoT To Improve Your Customer Delivery Offer

GUY MEISL, Supply Chain Director EMEA, Deckers Europe Ltd

  • In what ways is IoT impacting customer expectations for delivery?
  • How can retailers use IoT to meet increased customer delivery expectations?
  • Which IoT technologies offer the best ROI within the customer delivery space and how can we measure it?
  • How seriously should retailers be taking drones as part of an IoT delivery strategy?
  • How is click and collect being impacted by IoT?
  • How can we ensure delivery executives are engaged with the IoT opportunity?
  • What are the key IoT pitfalls retailers should avoid in their customer delivery strategy?
  • What will customer delivery look like in 2020 as IoT progresses?

Roundtable 12:

Developing Your Personalisation Strategy To Drive Loyalty and Turnover In An Increasingly Connected Market

Jennifer Day, CUSTOMER MANAGEMENT DIRECTOR , Shop Direct

  • What new personalisation marketing opportunities are presented by a world of increased connections?
  • Which technologies will offer your personalisation strategy the best ROI?
  • How high is the customer expectation for an omnichannel level of personalisation?
  • How much personalisation is too much in the IoT retail marketplace?
  • How can real-time customer analytics be used to maximise the effectiveness of personalisation marketing?
  • How can your big data strategy help you improve your personalisation marketing and drive loyalty?
Roundtable 13:

Up- Skilling And Engaging Your Workforce To Capitalise On The IoT Opportunity

Ian Plummer, Director,Manufacturer and Agency, Auto Trader and Former Director of Sales Operations, Volkswagen

  • How can you best communicate the IoT opportunity with your workforce in an engaging way?
  • Which key training methods will ensure your store staff engage your customers in the connected world with the right level of intimacy?
  • What are the best ways to ensure your workforce can effectively embrace new IoT technologies even when they feel threatened by them?
  • How can IoT technologies be used to maximise the productivity of your workforce and maximise their potential?
  • What new skills will the retail workforce require by 2019 as IoT develops and how can we get there?



Roundtable 14:

Using Virtual Reality Marketing To Ensure The Customer Experience Remains Memorable And Enhances Differentiation

Kudzai Manungo, Digital Product Manager, Thomas Cook Group

  • How can virtual reality be used effectively to improve the in- store experience through product storytelling?
  • What key success stories and ROI have retailers seen to date with virtual reality?
  • What are the key virtual reality pitfalls retailers need to watch out for?
  • How can retailers best measure success with a virtual reality initiative?
  • How can social and virtual reality marketing merge to drive memorable experiences?
  • How can retailers bring catalogues to life through virtual reality to improve the path to purchase?
  • How does the customers’ own mobile and wearable devices fit into the virtual reality opportunity for retail?
  • How will virtual reality be used in retailing by 2020 and how should we prepare?


15:25pm
Innovation Showcase Case Studies:
Bringing Retail IoT To Life

This innovation showcase features four retail IoT solution providers showcasing their solutions in quick, 10-minute, high-impact presentations.


16:10pm
Networking Break & Retail IoT Demos In The Exhibition Area


16:40pm
Clarifying Your Strategy Through Building Your IoT Roadmap

Summary of the key takeaways from today’s roundtable discussions enabling you to build an IoT roadmap to take back to the office.

Delegates will also be able to access this content after the event.


17:10pm
Closing Panel Discussion And Interactive Q&A Session:
What Will Retail Look Like In 2020 As IoT Develops And What Should Your Roadmap Include Today To Capitalise On It?

Panellists confirmed to date:
Alan Bateup, Senior Director, Digital Experience, McDonald's
Guy Smith, Design Director, Arcadia
Donna Chen, Head of International Digital, Debenhams
Cathy McCabe, Founder, Retail Reimagined and Former CIO, Jaeger

This closing panel allows delegates to further develop roadmaps for their IoT strategy and enables them to form conclusions from today’s summit.

The moderator will ask our panel some of the below questions and also ask the audience to offer their own questions:
  • Which new opportunities and threats will IoT offer to retail by 2020 and what should we do today to prepare?
  • How will the stores of 2020 differ from 2017 from an IoT perspective and what does the roadmap look like today to get there?
  • What new customer behaviours will IoT enable by 2020 and how can we cater for them today?
  • Which new IoT marketing opportunities will offer the retailer the best value by 2020 and what should we do today to prepare?
  • How should retailers approach the growing importance of wearables over the next three years?
  • How important will the customer’s smartphone be in the retail landscape of 2020 and what should we do today to prepare?
  • Which IoT-enabled operations strategies will offer us the best ROI by 2020 and what does the roadmap look like today to get there?
  • How will home-based shopping develop by 2020 and how can we prepare for them today?
  • What approach should retailers take to keep up with the fast pace of change in the IoT market?
  • How should you rethink the structure of your internal departments to capitalise on IOT over the next three years?
  • How will retailers’ business models change by 2020 to reflect IoT and what should we do today to prepare?


17:55pm
Chair's Closing Remarks
Speakers TBC, Deloitte & IBM Watson IoT


18:00pm
Drinks Reception, Networking & Retail IoT Demos In The Exhibition Area